Wednesday, February 3, 2021

What 2021 means for sports marketing — and how Foot Locker's approaching it now

Retail Dive
The athletics market has been crowned one of the winners of the pandemic, but the picture is more complicated than that narrative suggests. According to a joint report from McKinsey & Company and the World Federation Sporting Goods Industry, the global sporting goods market contracted in 2020 for the first time since the financial crisis. . . . more

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