Wednesday, June 10, 2020

Gap is closing its trendy men's athleticwear brand despite the continued boom in athleisure

Business Insider
Gap is closing its trendy athleticwear brand Hill City less than two years after it launched.

The apparel giant said in a blog post on Thursday that it made the decision to close this business in order to dedicate its resources to its larger brands – Gap, Banana Republic, and Old Navy.

Hill City launched in the fall of 2018 and was primed to swoop in and capitalize on the continued boom in athletic wear, outdoorsy clothing, and more recently, men taking more of an interest in shopping.. . . more

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