Zumiez Inc.’s fourth-quarter earnings came in better than expected and momentum continued into February. Sales are generally holding up well in its home state of Washington despite the coronavirus although officials aren’t sure to what extent social distancing will hurt sales.
On the Q&A session the company’s conference call on March 12, Zumiez’s officials were asked to what degree online sales would make up for in-store sales with the calls for social distancing.
Rick Brooks, CEO, said the answer depends on reach retailer’s connections with consumers. He noted that Zumiez’s stores remain key ingredients to its connection with customers. . . . more