Amid a rapidly changing retail landscape characterized by widespread store closures and the rise of e-commerce, Nordstrom has arguably managed to stay ahead of many of its competitors.
The Seattle-based retailer has often been lauded for its innovative concepts and omnichannel savvy, including its pioneering of the “buy online, pick up in store” service, a revamped loyalty program and experiential store offerings.
But even as the department store naturally ramps up its focus on digital, it’s hardly scaling back on its brick-and-mortar strategy. According to Co-president Erik Nordstrom, success in today’s highly competitive selling environment lies in balance.. . . more