Chain Store Age
Macy’s is encouraging consumers to “feel good” in the newest version of its ever-changing, narrative-driven in-store experiential concept.
The department store retailer has added “Feel Good Story” shops to 36 locations nationwide. The concept is the latest iteration of Story at Macy’s and comes about 20 months after Macy’s acquired Story, the experiential Manhattan retailer that reinvents itself with a new theme every couple of months.. . . more