Monday, January 27, 2020

Amazon’s newest retail format is….

Chain Store Age
Amazon is back in the pop-up game.

After closing all of 87 pop-up shops last year, the online giant has thrown its hat back in the ring. The company has opened five pop-ups in malls, according to a listing on its web site. A sixth, in Seattle and next to Amazon's corporate headquarters, is in the works.

The website for the company's retail stores described the new pop-up concept as “a physical extension of Amazon.com. ” . . . more

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