Chain Store Age
Amazon is back in the pop-up game.
After closing all of 87 pop-up shops last year, the online giant has thrown its hat back in the ring. The company has opened five pop-ups in malls, according to a listing on its web site. A sixth, in Seattle and next to Amazon's corporate headquarters, is in the works.
The website for the company's retail stores described the new pop-up concept as “a physical extension of Amazon.com. ” . . . more