Retail Dive
Macy's Herald Square in New York City arguably launches the holidays, not just for the department store or even retail, but for a lot of people around the world.
Its Thanksgiving Day parade does the launching, that is — an event that has been televised since 1948, a year after the movie "Miracle on 34th Street" also helped seal its connection to the season, which remains strong decades on.. . . more
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