Chain Store Age
The Gymboree brand is being revived — by a former rival.
The Children’s Place plans to relaunch Gymboree in early 2020 with an enhanced website and shop-in-shop locations in more than 200 Children’s Place stores in the U.S. and Canada. Gymboree Group filed for bankruptcy in January 2019, saying it would close all its stores. In March, The Children’s Place paid $76 million to acquire the rights associated to the Gymboree brand and its value-oriented Crazy 8 brand. . . . more