A new player is jumping into the subscription apparel rental market.
Upscale department store retailer Bloomingdale’s, a division of Macy’s Inc., will enter the fray in mid-September with the launch of “My List at Bloomingdale’s,” reported Women’s Wear Daily. The service will kick-off in mid-September with an assortment that includes hundreds of women’s apparel items — from dresses and denim to sweaters and outerwear — from more than 60 brands, with more than 100 exclusive pieces.. . . more