Monday, July 22, 2019

The CEO of Athleta explains why the brand has been successful, and it's a stark reminder of why Gap is struggling

Business Insider
Athleta has become one of Gap's biggest sweet spots, endearingly referred to by analysts as one of its " crown jewels," along with the recently spun-off Old Navy.

It's becoming a symbol of everything that Gap isn't — it's a buzzy chain that's in "high growth mode" (according to its CEO Nancy Green), acquiring new customers, and opening stores while its big sister is forced to scale back, shutter hundreds of locations, and figure out how to make itself relevant again.. . . more

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