Wednesday, June 5, 2019

Bath & Body Works Will Never Die. Here’s Why the ’90s Mall Staple Is Still So Profitable

You know about “dead malls,” right? Those crumbling relics of the shopping world pre-“retail apocalypse?”

The woes of brick and mortar retailers aren’t over yet: More U.S. stores shuttered in the first four months of 2019 than all of 2018, according to Coresight Research. But in many of those eerie old malls, there’s at least one store that’s managed to keep the lights on. And oftentimes, that store is a Bath & Body Works.. . . more

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