Wednesday, June 19, 2019

Backstage and Story are very pretty. But, will they lure shoppers to Macy's?

Retail Dive
Macy's most recent earnings had mixed results. While revenue dipped slightly to $5.5 billion from $5.54 in the year-ago quarter, the company landed its sixth consecutive quarter of comparable sales growth, and pointed to mobile as its "fastest-growing channel."

The department store seems to be self aware and is making decisions to shake itself up and attempt to vary its retail strategy. Two of the most notable efforts are the addition of the narrative-driven, rotating, in-store retail space Story, and the retailer's off-price efforts via the Macy's Backstage concept.. . . more

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