Monday, April 1, 2019

Foot Locker Gets Back To Center Of Sneaker Culture By Focusing On More Than Shoes

Foot Locker, the largest U.S. specialty athletic-shoe retailer, no longer wants you to think of it as just a sneaker shop. Instead, try identifying it as a place for “youth culture empowerment.”

Changing consumer behaviors have brands of all kinds scrambling to respond, and Foot Locker is no different. The New York-based retailer is transforming itself at its fastest pace since it opened its first store in 1974. . . . more

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