Tuesday, November 13, 2018

Once-Online-Only Brands Will Open 850 Brick-And-Mortar Stores Over Next Five Years

JLL Research recently put out a report noting that the top 100 digital-native brands they looked at have announced plans for at least 850 stores over the next five years.

Leading the charge are mattress retailer Casper, which will open 200 stores, and women’s intimates retailer Adore Me, which is planning 300 additional stores. But it’s not just sheer volume of store fleet, but also store size that some of these retailers are after. Allbirds, the wool sneaker company, recently opened a 4,800-square-foot New York flagship in SoHo as a launch to its store expansion, which will consist of opening additional stores in four other cities next year alone.. . . more

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