It’s no secret that malls are in need of vast transformations. WD Partners, a branding and design firm, recently released “Apocalypse to Relevance,” a white paper that discusses what tomorrow’s malls might look like to consumers. More specifically, WD’s research seeks to answer the question: which concepts would work best to fill large, vacant anchor spaces? Here are some key points from the piece.
Food is king. Farmers’ markets, food halls and grocery stores were popular answers to the researchers’ question of which concept would most influence a shopper’s decision to visit a mall. Seventy-eight percent of survey respondents said a farmer’s market would sway their decision to go to a mall, compared to 71 percent who chose food halls. Third on the list, following green spaces, were grocery stores.. . . more