Wednesday, September 26, 2018

J. Crew to unveil brand for younger women in recovery plan

Chicago Tribune
Crew Group will unveil a brand to appeal to a younger, female shopper as the preppy clothing retailer seeks a broader audience for its recovery strategy.

"We see ourselves as having more than two brands. In fact, we'll be announcing one new brand this year," Chief Executive Officer Jim Brett said in a Bloomberg TV interview. "It is aimed at women, and it's younger than any of our existing brands." He declined to provide further details. . . . more

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