The Wall Street Journal
Victoria's Secret, the flagship beauty and lingerie line for L Brands Inc., simply isn’t resonating with shoppers.
Revenue from Victoria's Secret products fell 1% for the five-week period ended July 7, compared with the same period last year, L Brands Chief Investor Relations Officer Amie Preston said in an audio message accompanying its latest sales report. Fewer customers visited stores for Victoria’s Secret’s semiannual sale, forcing the company to lengthen it by about two weeks and slash already reduced prices.. . . more