Selling its products on Amazon is driving traffic to Chico's boutiques, CEO and President Shelley Broader told CNBC on Tuesday.
In April, Chico's FAS —
the parent company to three brands, including the namesake, White House
Black Market and Soma — announced
the company's plans to offer Chico's brand apparel and accessories on
Amazon. The move came at a time when many retail companies are concerned
about the dominance of the e-commerce giant. . . . more