Wednesday, May 9, 2018

Selling products on Amazon drives traffic to Chico's boutiques

Selling its products on Amazon is driving traffic to Chico's boutiques, CEO and President Shelley Broader told CNBC on Tuesday.

In April, Chico's FAS — the parent company to three brands, including the namesake, White House Black Market and Soma — announced the company's plans to offer Chico's brand apparel and accessories on Amazon. The move came at a time when many retail companies are concerned about the dominance of the e-commerce giant. . . . more

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