Chain Store Age
It’s a turbulent time for many American malls, and several owners and
operators have had success reversing the fortunes of underperforming
malls by transforming them into mixed-use destinations. This can
radically change a mall’s fortunes – particularly those with great
locations and favorable demographics – but it is not a magic bullet.
Mixed-use redevelopments take time. They come with design and
development challenges, new value calculations, and complex economic,
demographic, and leasing considerations.
For retailers, the process can be extremely beneficial, but also
incredibly disruptive. They need to be attuned to the signs that a
redevelopment is needed and cognizant of what they can do to navigate
the process once it begins. . . . more