Wednesday, May 2, 2018

Macy's acquires NYC retailer Story, makes its founder brand experience officer

Image result for macy'sMacy's Inc. said Wednesday that it has acquired Story, a New York City retailer that changes the store design and merchandise every four-to-eight weeks. Located in the Chelsea section of Manhattan, Story is currently also operating as a work space, according to the store's website. Story's founder Rachel Shechtman has been named Macy's brand experience officer, focusing on in-store experience. Story will continue as usual with rotating themes. Its chief operating officer, Jenny Shechtman, will be vice president of operations under Macy's ownership. Macy's did not discuss the financial details of the acquisition in the press release.  . . . more

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