Thursday, April 26, 2018

The culture is changing. Can Victoria's Secret keep up?

Fewer young women are buying from lingerie retailer Victoria’s Secret, and analysts point to shifting sentiments among consumers as a possible reason.

The number of women in the 18-to-49 age group buying from the brand is at its lowest since 2013, per Retail Dive, and comparable sales declined every month in 2017, per Fashionista. Sales were down between 10 percent and 14 percent toward the beginning of the year and by single-digit numbers toward the end of the year. . . . more

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