Chico's becomes the latest retailer to sell on Amazon

CNBC

Chico's FAS, the parent company of Chico's, White House Black Market and Soma, announced Monday it plans to sell Chico's merchandise on Amazon.

Chico's shares had jumped more than 4 percent in the premarket, but then retreated and were down 1 percent in the regular trading session.

The company said shoppers in mid-May will find a "select assortment" of clothing and accessories, including its athleisure line, no-iron shirts and jewelry, on Amazon. Chico's said it could begin selling items from White House Black Market and Soma via Amazon, "as the new business channel gains traction.". . . more