Chico's FAS, the parent company of Chico's, White House Black Market and Soma, announced Monday it plans to sell Chico's merchandise on Amazon.
Chico's shares had jumped more than 4
percent in the premarket, but then retreated and were down 1 percent in
the regular trading session.
The company said shoppers
in mid-May will find a "select assortment" of clothing and accessories,
including its athleisure line, no-iron shirts and jewelry, on Amazon.
Chico's said it could begin selling items from White House Black Market
and Soma via Amazon, "as the new business channel gains traction.". . . more