Wednesday, March 21, 2018

Macy's has a lofty goal for its private-label business. Here's why


Macy's aims to grow its private-label and private-brands business to represent 40 percent of the retailer's overall merchandise mix, according to CEO Jeff Gennette. The lofty goal is part of Macy's overall turnaround plans, to get back to positive same-store sales.

As of last June, the amount of private and exclusive brands at Macy's was about 29 percent of total inventory. That includes some of its best-selling lines.. . . more

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