Monday, March 5, 2018

JC Penney is still betting on beauty to fuel its turnaround


J.C. Penney's investments in beauty aim to steer the company out of a sales slump, as it lags some of its other department store peers heading into 2018.

The company just last month revealed its plans to hire 6,500 stylists for a burgeoning hair salon business across the U.S. Its make-up sales have blossomed due to a unique partnership with Sephora. And a recent overhaul to Penney's jewelry displays in stores is luring more women in to buy diamonds for weddings and other special occasions.. . . more

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