J.C. Penney's investments in beauty aim to steer the company out of a sales slump, as it lags some of its other department store peers heading into 2018.
The company just last month revealed its plans
to hire 6,500 stylists for a burgeoning hair salon business across the
U.S. Its make-up sales have blossomed due to a unique partnership with
Sephora. And a recent overhaul to Penney's jewelry displays in stores is
luring more women in to buy diamonds for weddings and other special
occasions.. . . more