Macy's launches pop-up marketplaces in its stores

CNBC

Macy's is opening its doors to pop-ups in a new marketplace concept called "The Market @ Macy's."

The program gives pods of space to a handful of brands and companies on Macy's ground floor to promote or sell their products. It is aimed at giving Macy's customers more variety to their shopping and the Cincinnati-based retailer insight into what they like. For their branded partners, it bestows an opportunity to have brick-and-mortar presence they may lack.. . . more